P002 → da cabeça aos pés
Art Direction, Graphic Design
January, 2025
Academic project in partnership with CTCP (Portuguese Footwear Technological Centre) and ESMAD (Escola Superior de Media Artes e Design), where the core objective was to create an inviting promotional short for CTCP FABLAB, a place where shoe creation and workshops are designed for everyone.
As the Art Director, I was in charge of establishing the visual language and communication tone of the project, aiming to replicate FABLAB's dynamic, inclusive, analogic and resonant essence. Vox, the North American media outlet, was chosen by the team as the main inspiration, highlighting its natural, "imperfect" and raw features.
Motion by Mariana Graça and Leonor Chaves.
Monitoring the project's status, always looking forward and ensuring its proper progression so that the team could meet the objectives established in pre-production. This allowed for the elaboration of an extensive Project Report, outlining the entire project.
Post-production and sound design by Duarte Pereira. Watch the final result here.